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Little Big Planet 2

┬áDesign company Maverick working with animation company Fred&Eric produced an animated advertisement for the launch of the video game Little Big Planet 2.┬áThe director Maggie Rogers envisaged a world that was part computer animation and part paper craft. The commercial was a potted history of the video game with those aspects realised as CGI. In keeping with the “build-your-own-world” concept of the game, all the other parts were built from paper and cardboard pushing that hand crafted aesthetic. The commercials were very successful and were nominated for three Promax (MI6) awards.